Setline Digital
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A lead generation system that books painting estimates

One system — a website that shows your transformations, Google Ads that keep the estimate calendar full, tracking, and instant lead texts — every lead texted to your phone the second it comes in.

01

Who this is for

Residential painters whose work sells on sight — interior repaints, exteriors, cabinet refinishing. If a homeowner can look at your before-and-after and picture their own house, we can market you.

We're built for residential work, and commercial repaints we take case-by-case. And if most of your jobs come from GCs and property managers rather than homeowners, we'll tell you honestly that this system isn't your best spend.

02

What you get

A website that leads with the transformation

Before-and-after galleries up front — exteriors, rooms, cabinets — organized so a homeowner finds their project in seconds, next to a quote form they can't miss. Painting is a visual sale; most painter websites forget that. Yours won't.

Google Ads managed for you

Search campaigns in front of homeowners typing "painters near me" and "cabinet painting [your city]" right now — not brand fluff, just people looking to hire.

Call and form tracking

Every lead tagged to its source, with recordings. You'll know your cost per booked estimate from your own numbers, not industry averages.

Instant lead texts

Homeowners collecting bids usually call several painters. The first one back tends to get the walkthrough — so the moment a lead lands, your phone buzzes with their name and number.

Booking built in

If you want it: An assistant can put the estimate on your calendar while you're still on the ladder.

A monthly report in plain numbers

Tracked calls, booked estimates, what it cost. Nothing you need a marketing degree to read.

The process

How it works

01

We build

Site, tracking numbers, forms, and the notification system — your best repaints and cabinet work front and center. Typically 3–4 weeks.

02

Ads go live

Campaigns go live on the searches homeowners run before a repaint. Your budget, your card, straight to Google — never marked up, and our launch and monthly fees quoted before you sign.

03

Your phone starts ringing

Estimate requests land tracked and texted the second they come in, so you can call back before the other two painters do.

04

You read the numbers

One page a month: tracked calls, walkthroughs booked, and what each one cost.

04

Run by a trade operator, not a career marketer

I'm in the flooring trade myself. For years I ran on word of mouth and thought a website wasn't worth the effort — then I built one with Google Ads behind it for my own company and watched what a real pipeline does to a slow season. The full story is on our main page.

The short version: I sell the system I use. And the part most painting contractor marketing companies won't put in writing — you own your website, your domain, your Google Ads account, your tracking number, and your ad budget — and all of it goes with you if you ever leave. Ad money goes from your card to Google. We never touch it, never mark it up.

05

Pricing

$2,500 launch bundle

website build plus your first 30 days of ad management.

$500/month after

month-to-month, no long contract.

Ad spend separate and yours

you set it, your card, straight to Google.

Questions

Common questions

How do painting contractors get more leads?+

A converting website plus search ads is the most controllable source for residential painters — exclusive leads, tracked end to end. We wrote an honest breakdown of every option, including buying leads: How to Get Painting Leads.

Do you work with commercial painters?+

We're built for residential repaint work — homeowners searching and booking estimates. Commercial work we'll talk through case-by-case, and we'll say plainly if it isn't a fit.

Do you do SEO, social media, or content?+

On-page SEO, yes — every site we build ships with it: page structure, unique titles and meta descriptions, a clean heading hierarchy, schema markup, and a sitemap. It's included in the build, not an upsell. It just isn't our primary focus — website and Google Ads come first, because results show up fast and can be measured call by call. What we don't run is a standalone SEO retainer chasing rankings month over month. Social and content retainers: no.

Who owns the website and the ad account if I cancel?+

You do — 100%. The website, the domain, the Google Ads account, the tracking number, and every lead in them are yours from day one, in your name. If you ever leave, all of it transfers with you and nothing gets switched off or held. Month-to-month, no long contract, and it's in writing before you sign.

Next step

Ready to see it work?

Bring your current site and last month's estimate count. We'll tell you straight whether we can put more walkthroughs on your calendar — and if we can't, we'll say that too.

Prefer to talk now? Call (865) 606-8545

Send us the details

We'll get back to you by email within one business day.

Our guarantee: 5 or more leads in your first month with ads live — or your money back.

Book a 15-minute call