A lead generation system built for finish trades
One system — website, Google Ads, tracking, and instant lead texts — run by someone who does trade work, not just sells marketing. Every lead texted to your phone the second it comes in.
Who this is for
Most contractor marketing agencies take anyone who can pay. Roofer on Monday, dentist on Tuesday, whoever fills the calendar.
We don't work that way. Setline is a contractor marketing agency for finish trades: epoxy and garage floor contractors, flooring installers, and painters. Trades where the photo sells the job — where a homeowner sees your before-and-after and wants it in their own house.
If that's your work, keep reading. If you're a plumber or an electrician — good trade, wrong agency. We'd rather tell you that now than waste your afternoon.
What you get
One package. No menu of add-ons you don't need. Our contractor marketing services cover the whole path from a homeowner's search to a booked estimate:
A website that sells your work
Gallery-forward — before-and-afters up front, finish options, and a quote form that's impossible to miss. Not a ten-page brochure nobody reads.
Google Ads managed for you
Search campaigns that put your company in front of homeowners already looking for what you do. Your budget, your ad account, your card — we build and run the campaigns.
Call and form tracking
Every lead gets tagged to its source. You'll know exactly which calls the ads produced — with recordings, not guesses.
Instant lead texts
The moment a lead comes in, your phone buzzes with their name and number. In the trades, the first company to call back usually wins the job. You'll be first.
Booking built in
If you want it: An assistant can schedule the estimate on the spot, so leads that come in while you're on a jobsite don't go cold.
A monthly report in plain numbers
Tracked calls, booked estimates, what it cost. No impressions, no "brand awareness," no vanity charts.
How it works
We build
Website, tracking numbers, forms, and the lead-notification system — typically 3–4 weeks.
Ads go live
Budget set by you, billed to your card, paid straight to Google. No markup on ad spend, ever. Our launch and monthly fees are published below — no surprises.
Your phone starts ringing
Every call and form tracked, every lead texted to you instantly.
You see the numbers
A monthly report showing tracked calls and booked estimates — the only two numbers that matter.
Why a trade operator runs this
I run a marine flooring business. For years, every job came from word of mouth — and I figured that was enough. I was busy, and a website felt like effort without much payoff.
Then every off-season, the phone went quiet.
This summer I finally built the thing I'd been avoiding: a real website with Google Ads behind it, for my own company. First month: seven booked jobs. At my average job size, that one month paid for the whole system several times over — and it changed how I see marketing. Not an expense. The thing that fills the slow months.
Setline exists because of that month. I'm not a marketer who picked contractors as a niche off a spreadsheet — I'm a flooring guy who was the skeptic, tried it on my own business first, and now builds the same system for finish trades like mine.
I know what a lead that sits unanswered for four hours is worth: nothing. That's why everything here is built around speed and proof instead of reports nobody reads.
And the part most marketing agencies for contractors won't put in writing: you own your website, your domain, your Google Ads account, your tracking number, and your ad budget — and all of it goes with you if you ever leave. Ad money goes from your card to Google — we never touch it, never mark it up.
Pricing
Founding pricing, in plain sight:
$2,500 launch bundle
the website build plus your first 30 days of ad management.
$500/month after that
month-to-month. No long contract.
Ad spend is separate and yours
you set it, it goes on your card, straight to Google.
Founding rates apply to our first clients and are locked for as long as you stay. And the guarantee is simple: 5 or more leads in your first month or your money back — full terms in writing before you sign.
Common questions
What does a construction marketing agency do?+
Generally: some mix of websites, ads, SEO, and social for construction businesses. Setline deliberately does less — a conversion-focused website plus managed Google Ads, with tracking on everything. We'd rather do two things provably well than six things vaguely. The long version of how the channels compare is in our construction marketing guide.
How much does contractor marketing cost?+
Industry-wide, anywhere from a few hundred to many thousands a month, and pricing is often murky on purpose. Ours is above: $2,500 to launch, $500/month after, ad budget separate and controlled by you.
Do you do SEO, social media, or content?+
On-page SEO, yes — every site we build ships with it: page structure, unique titles and meta descriptions, a clean heading hierarchy, schema markup, and a sitemap. It's included in the build, not an upsell. It just isn't our primary focus — we lead with the website and Google Ads because results show up fast and can be measured call by call. What we don't run is a standalone SEO retainer chasing rankings month over month. Social and content retainers: no. We ranked every channel honestly in digital marketing for contractors.
Which trades do you work with?+
Epoxy and garage floors, flooring, painting — finish trades whose work sells visually. Outside those, we'll usually point you elsewhere.
Do you handle my ad money?+
Never. Your card, your Google Ads account, paid directly to Google. We manage the campaigns; you can see every dollar at the source.
Who owns the website and the ad account if I cancel?+
You do — 100%. The website, the domain, the Google Ads account, the tracking number, and every lead in them are yours from day one, in your name. If you ever leave, all of it transfers with you and nothing gets switched off or held. Month-to-month, no long contract, and it's in writing before you sign.
How fast will I see leads?+
Search ads can start producing calls soon after going live — speed depends on your market and budget. Nobody can forecast your exact numbers from a webpage, so instead we put a floor under them: 5 or more tracked leads in your first month with ads live, or your money back. Real numbers for your market on the call.
Ready to see it work?
Bring your current website and last month's lead count. We'll tell you straight whether we can beat it — and if we can't, we'll say that too.
Prefer to talk now? Call (865) 606-8545Send us the details
We'll get back to you by email within one business day.
Our guarantee: 5 or more leads in your first month with ads live — or your money back.