A lead generation system for epoxy, hardwood, and tile contractors
One system — a website that leads with your floors, Google Ads that keep the estimate calendar full, tracking, and instant lead texts — every lead texted to your phone the second it comes in.
Who this is for
Flooring contractors whose work sells on sight:
Epoxy and garage floor coatings
flake, metallic, commercial-grade concrete coatings.
Hardwood
installs and refinishes. A sanded-and-refinished before/after is one of the best sales photos in any trade.
Tile and LVP
bathrooms, kitchens, whole-home installs.
If a homeowner can look at your finished floor and want it in their own house, we can market you. If your work is mostly subcontracted through builders and GCs rather than sold to homeowners, we'll tell you honestly this system isn't your best spend.
What you get
A website that leads with the floors
Before-and-after galleries up front, organized by finish — garage coatings, hardwood refinishes, tile — so a homeowner finds their project in seconds, next to a quote form they can't miss. Flooring is a visual sale. Most flooring company marketing forgets that; yours won't.
Google Ads managed for you
Search campaigns in front of homeowners typing "epoxy garage floor near me" and "hardwood floor refinishing [your city]" this week — people looking to hire, not browse.
Call and form tracking
Every lead tagged to its source, with recordings. Your cost per booked estimate comes from your own numbers, not somebody's industry average.
Instant lead texts
The moment a lead lands, your phone buzzes with their name and number — because the first contractor to call back usually gets the estimate.
Booking built in
If you want it: An assistant can put the estimate on your calendar while you're still troweling.
A monthly report in plain numbers
Tracked calls, booked estimates, what it cost. That's it.
How it works
We build
Site, tracking numbers, forms, and the notification system — your metallic pours and refinish before-and-afters up front. Typically 3–4 weeks.
Ads go live
Campaigns go live on garage-coating, refinishing, and tile searches in your area. Your budget, your card, straight to Google — never marked up, and our launch and monthly fees quoted before you sign.
Your phone starts ringing
Every call and form lands tracked and texted, so you can call back while the homeowner is still standing in the garage measuring it.
You read the numbers
One page a month: tracked calls, estimates booked, and what each one cost.
Already have a verified Google Business Profile?
Then there's an upgrade path worth knowing about: Google Local Services Ads — pay-per-lead, direct from Google, for flooring and coating pros.
Straight talk about how it works:
- LSA requires a public, verified Google Business Profile — a hard rule Google has enforced since November 2024. Ads pause if the profile is unverified or doesn't match.
- Verification and screening (background, license, insurance) take days to weeks and involve steps only the owner can do — so we don't sell GBP setup, and we won't pretend to.
- If you already hold a verified profile, we'll walk the LSA path with you on the call. If you don't, standard Google Search ads have no such gate — you can be live while someone else waits on Google.
Either way, the system underneath — the site, tracking, and instant lead texts — works the same.
Run by a flooring guy, not a career marketer
I run a marine flooring business. For years every job came from word of mouth, and I figured a website wasn't worth the effort — until the off-seasons got quiet enough to make me test one. I built a site with Google Ads behind it for my own company and watched what a real pipeline does to a slow season. Full story on our main page.
I sell the system I use — on floors, specifically. And the part most flooring marketing agencies won't put in writing: you own your website, your domain, your Google Ads account, your tracking number, and your ad budget — and all of it goes with you if you ever leave. Ad money goes from your card to Google. We never touch it, never mark it up.
Pricing
$2,500 launch bundle
website build plus your first 30 days of ad management.
$500/month after
month-to-month, no long contract.
Ad spend separate and yours
you set it, your card, straight to Google.
Founding rates apply to our first clients and are locked for as long as you stay. And the guarantee is simple: 5 or more leads in your first month or your money back — full terms in writing before you sign.
Common questions
How do flooring companies get more leads?+
A converting website plus search ads is the most controllable source — exclusive leads, tracked end to end. We wrote honest breakdowns of every option: epoxy-specific and all flooring.
Do you only work with epoxy contractors?+
No — epoxy and garage coatings, hardwood installs and refinishing, tile, and LVP all fit. If the photo sells the floor, the system works the same.
Can flooring contractors use Google Local Services Ads?+
Yes — flooring and coating pros are eligible, and it requires a public, verified Google Business Profile (Google's rule since November 2024). Hold one? We'll walk through it on the call.
Do you do SEO, social media, or content?+
On-page SEO, yes — every site we build ships with it: page structure, unique titles and meta descriptions, a clean heading hierarchy, schema markup, and a sitemap. It's included in the build, not an upsell. It just isn't our primary focus — website and Google Ads come first, because they're fast and measurable call by call. What we don't run is a standalone SEO retainer chasing rankings month over month. Social and content retainers: no.
Do you work with commercial flooring companies?+
We're built for residential work — homeowners searching and booking estimates. Commercial jobs we take case-by-case: raise it on the call and we'll tell you honestly whether this system fits.
Who owns the website and the ad account if I cancel?+
You do — 100%. The website, the domain, the Google Ads account, the tracking number, and every lead in them are yours from day one, in your name. If you ever leave, all of it transfers with you and nothing gets switched off or held. Month-to-month, no long contract, and it's in writing before you sign.
Ready to see it work?
Bring your current site and last month's estimate count. We'll look at what your floors are already selling and tell you straight whether we can beat it — and if we can't, we'll say that too.
Prefer to talk now? Call (865) 606-8545Send us the details
We'll get back to you by email within one business day.
Our guarantee: 5 or more leads in your first month with ads live — or your money back.