A lead generation system for concrete coating contractors
Polyaspartic, polyurea, flake, metallic, epoxy — if you coat concrete for homeowners, this is one system: a website that leads with your floors, Google Ads on the searches that book estimates, call and form tracking, and every lead sent to your phone the second it lands.
Who this is for
Coating contractors whose finished floor sells the next one:
Garage floor coating installers
one-day polyaspartic and polyurea systems, full-flake and partial-flake, solid-color epoxy. The garage is where most of the search volume lives.
Commercial and industrial coatings
shops, warehouses, showrooms, kitchens. Longer sales cycles, bigger tickets, and the same rule: the photo of the finished slab does the selling.
Decorative concrete
metallic epoxy, quartz, stained and polished concrete, patios and pool decks. Work that stops a homeowner mid-scroll.
If a homeowner can look at your finished coating and want it on their own slab, we can market you. If you mostly sell materials, run a DIY-kit brand, or sub through builders and general contractors instead of selling to homeowners, we'll tell you straight that this system isn't your best spend.
Also install hardwood, tile, or LVP? The flooring and epoxy page covers the wider trade. This page is for companies that are coatings first.
What you get
A website that leads with the coatings
Before-and-after galleries up front, organized by system and space: flake garage floors, metallic showrooms, commercial warehouses, patios. A homeowner finds their project in seconds, next to a quote form they can't miss. Floor coating marketing that forgets the photos is just text.
Google Ads managed for you
Search campaigns in front of people typing "garage floor coating near me," "polyaspartic floor coating [your city]," and "concrete coating contractors" this week. Installer intent only. The DIY-kit, countertop, and resin-art traffic gets cut before it costs you a click. We publish the negative-keyword list we use.
Call and form tracking
Every lead tagged to its source, with call recordings. Your cost per booked estimate comes from your own account, not an industry average.
Instant lead texts
The moment a lead lands, your phone buzzes with their name and number. The first coating company to call back usually gets the estimate.
Booking built in
If you want it: an assistant can put the estimate on your calendar while you're still grinding the slab.
A monthly report in plain numbers
Tracked calls, booked estimates, what each one cost. Nothing else.
How it works
We build
Site, tracking numbers, forms, and the notification system, with your flake and metallic before-and-afters up front. Typically 3–4 weeks.
Ads go live
Campaigns on garage-coating, polyaspartic, and concrete-coating searches in your service area, with the junk searches excluded from day one. Your budget, your card, straight to Google, never marked up. Our launch and monthly fees are quoted before you sign.
Your phone starts ringing
Every call and form lands tracked and texted, so you can call back while the homeowner is still standing in the garage looking at the oil stains.
You read the numbers
One page a month: tracked calls, estimates booked, and what each one cost.
Already have a verified Google Business Profile?
Then there's an upgrade path worth knowing about: Google Local Services Ads, pay-per-lead, direct from Google, and open to flooring and coating pros.
Straight talk about how it works:
- LSA requires a public, verified Google Business Profile, a hard rule Google has enforced since November 2024. Ads pause if the profile is unverified or doesn't match.
- Verification and screening (background, license, insurance) take days to weeks and involve steps only the owner can do, so we don't sell GBP setup, and we won't pretend to.
- If you already hold a verified profile, we'll walk the LSA path with you on the call. If you don't, standard Google Search ads have no such gate. You can be live while someone else waits on Google.
Either way, the system underneath, the site, the tracking, and the instant lead texts, works the same.
Run by a trade operator, not a career marketer
I run a marine flooring business. For years every job came from word of mouth, and I figured a website wasn't worth the effort, until the off-seasons got quiet enough to make me test one. I built a site with Google Ads behind it for my own company and watched what a real pipeline does to a slow season. The full account, month one, every dollar, is on our SEO vs Google Ads page. It's marine flooring, not concrete coatings, and we say so there. The mechanics are the same: a local installer, search ads, tracked calls and forms.
I sell the system I use. And the part most floor coating marketing companies won't put in writing: you own your website, your domain, your Google Ads account, your tracking number, and your ad budget — and all of it goes with you if you ever leave. Ad money goes from your card to Google. We never touch it, never mark it up.
Pricing
$2,500 launch bundle
website build plus your first 30 days of ad management.
$500/month after
month-to-month, no long contract.
Ad spend separate and yours
you set it, your card, straight to Google.
Founding rates apply to our first clients and are locked for as long as you stay. And the guarantee is simple: 5 or more leads in your first month or your money back, full terms in writing before you sign.
Common questions
Do you work with polyaspartic and polyurea installers, or just epoxy?+
All of them. Polyaspartic, polyurea, flake, metallic, quartz, solid-color epoxy, polished concrete. If it goes on a slab and photographs well, the system fits. The ads simply use the words your customers use, and in most markets that's still "epoxy" and "garage floor coating."
How do you keep DIY-kit and countertop searches out of my ads?+
With a negative-keyword list built from real search-term reports, applied before the first dollar is spent, and reviewed every week. The list is public: negative keywords for epoxy Google Ads.
Do you do SEO for concrete coatings?+
On-page SEO, yes. Every site we build ships with it: page structure, unique titles and meta descriptions, a clean heading hierarchy, schema markup, a sitemap. It's included, not an upsell. What we don't sell is a standalone rankings retainer. Our honest take on where the first dollar goes is on the SEO vs Google Ads page.
Can coating contractors use Google Local Services Ads?+
Yes. Flooring and coating pros are eligible, and it requires a public, verified Google Business Profile (Google's rule since November 2024). Hold one? We'll walk through it on the call.
Do you work with commercial coating companies?+
We're built for residential work: homeowners searching and booking estimates. Commercial and industrial jobs we take case by case. Raise it on the call and we'll tell you honestly whether this system fits.
Who owns the website and the ad account if I cancel?+
You do — 100%. The website, the domain, the Google Ads account, the tracking number, and every lead in them are yours from day one, in your name. If you ever leave, all of it transfers with you and nothing gets switched off or held. Month-to-month, no long contract, and it's in writing before you sign.
Ready to see it work?
Bring your current site and last month's estimate count. We'll look at what your coatings are already selling and tell you straight whether we can beat it. If we can't, we'll say that too.
Prefer to talk now? Call (865) 606-8545Send us the details
We'll get back to you by email within one business day.
Our guarantee: 5 or more leads in your first month with ads live — or your money back.